The McKillop brand “U/W” underwear was conceived by Vancouver fashion designer Ryan McKillop, while on a hiatus in Europe. There he struggled to pinpoint exactly which direction he was headed in the world of fashion. While he glanced at an old underwear box he kept from almost 20 years ago, he knew his future was right in front of him; and in late 2007 began creating U/W.

Ryan McKillop has watched the men’s undergarment industry evolve from functional to fashion over the past 2 decades and has noticed a huge change in purchasing decisions. Men are primarily very safe in their wardrobe selections except where underwear is concerned. Men now take full liberty to make creative decisions such as wearing risqué styles with unique color pallets - but he found that there were still problems with the fit of most men’s underwear.

Through countless samples he founded Pouch No.3, Which is a floating pouch similar to a jockstrap except with more functionality, freedom and the indirect advantage of offering frontal enhancement. He instantly realized that above all else they were more comfortable than traditional undergarments. Ryan then focused all of his energy into perfecting this style and spent a year sourcing and scrutinizing the feel of each fabric and elastic, finally coming to a finished product that was worthy of his name.

The first question any customer asks himself is how do I look? Whereas The McKillop brand takes this a step further and asks, how do you feel? Mckillop recognizes that there is risqué weekend underwear and there is comfortable everyday underwear. U/W is here to bridge that gap by creating a comfortable, masculine alternative that can be worn daily. In addition to U/W’s quality and attention to detail McKillop hopes to have veered away from a creating a temporary fad and instead design undergarments that will build customer longevity and loyalty to the McKillop brand.

                Men now have the choice to feel masculine seven days a week and McKillop proudly walks through the door his predecessors have opened, while adding a bit of Luxury, Style, Comfort, Enhancement, and above all else a Better Fit with Mckillop Brand No.1.5, No.3 Pouch’s and Jock’s.

Join Ryan McKillop on his journey while he expands U/W’s styles and widen the brand’s selection in the years to come.